SS2 First Term Marketing Lesson Note and Scheme of Work
SS2 First Term Marketing Lesson Note and Scheme of Work
SS2 First Term Marketing Lesson Note and Scheme of Work
Week 1: Introduction to Marketing
Lesson Note: Basics of marketing, definition, and importance.
Activities: Group discussions on real-life examples of marketing.
Week 2: Marketing Mix (4Ps)
Lesson Note: Detailed explanation of Product, Price, Place, and Promotion.
Activities: Case studies on successful marketing campaigns.
Week 3: Consumer Behavior
Lesson Note: Understanding consumer psychology and decision-making.
Activities: Role-playing scenarios to analyze consumer behavior.
Week 4: Market Research
Lesson Note: Importance of market research, methods, and analysis.
Activities: Conducting a small-scale market research project.
Week 5: Marketing Strategies
Lesson Note: Different marketing strategies for various products/services.
Activities: Creating marketing plans for hypothetical products.
Week 6: Branding and Positioning
Lesson Note: Importance of branding, brand elements, and positioning strategies.
Activities: Designing a branding campaign for a chosen product.
Week 7: Digital Marketing
Lesson Note: Overview of digital marketing tools, social media, and online advertising.
Activities: Creating a digital marketing plan for a local business.
Week 8: Sales and Distribution
Lesson Note: Sales techniques, distribution channels, and logistics.
Activities: Simulating a sales presentation and discussing distribution challenges.
Week 9: Ethics in Marketing
Lesson Note: Ethical considerations in marketing, social responsibility.
Activities: Debates on ethical dilemmas in marketing.
Week 10: International Marketing
Lesson Note: Expanding marketing strategies to a global scale.
Activities: Researching and presenting on international marketing success stories.
Week 11: Revision Week
Lesson Note: Review of key concepts and topics covered.
Activities: Quiz, group discussions, and clarification of doubts.
Week 12: Examination Week
Lesson Note: Final assessment based on the term’s content.
Activities: Written examination and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap of the term’s learning and preparation for the next term.
Activities: Reflection on the term, goal setting for the next term.