Secondary School Lesson Notes and Scheme of Work

SS2 First Term Marketing Lesson Note and Scheme of Work

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SS2 First Term Marketing Lesson Note and Scheme of Work


SS2 First Term Marketing Lesson Note and Scheme of Work


Week 1: Introduction to Marketing


Lesson Note: Basics of marketing, definition, and importance.

Activities: Group discussions on real-life examples of marketing.

Week 2: Marketing Mix (4Ps)


Lesson Note: Detailed explanation of Product, Price, Place, and Promotion.

Activities: Case studies on successful marketing campaigns.

Week 3: Consumer Behavior


Lesson Note: Understanding consumer psychology and decision-making.

Activities: Role-playing scenarios to analyze consumer behavior.

Week 4: Market Research


Lesson Note: Importance of market research, methods, and analysis.

Activities: Conducting a small-scale market research project.

Week 5: Marketing Strategies


Lesson Note: Different marketing strategies for various products/services.

Activities: Creating marketing plans for hypothetical products.

Week 6: Branding and Positioning


Lesson Note: Importance of branding, brand elements, and positioning strategies.

Activities: Designing a branding campaign for a chosen product.

Week 7: Digital Marketing


Lesson Note: Overview of digital marketing tools, social media, and online advertising.

Activities: Creating a digital marketing plan for a local business.

Week 8: Sales and Distribution


Lesson Note: Sales techniques, distribution channels, and logistics.

Activities: Simulating a sales presentation and discussing distribution challenges.

Week 9: Ethics in Marketing


Lesson Note: Ethical considerations in marketing, social responsibility.

Activities: Debates on ethical dilemmas in marketing.

Week 10: International Marketing


Lesson Note: Expanding marketing strategies to a global scale.

Activities: Researching and presenting on international marketing success stories.

Week 11: Revision Week


Lesson Note: Review of key concepts and topics covered.

Activities: Quiz, group discussions, and clarification of doubts.

Week 12: Examination Week


Lesson Note: Final assessment based on the term’s content.

Activities: Written examination and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap of the term’s learning and preparation for the next term.

Activities: Reflection on the term, goal setting for the next term.

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