Secondary School Lesson Notes and Scheme of Work

SS2 Second Term Marketing Lesson Note and Scheme of Work

Sponsored Links

SS2 Second Term Marketing Lesson Note and Scheme of Work


SS2 Second Term Marketing Lesson Note and Scheme of Work


Week 1: Market Segmentation


Lesson Note: Understanding and implementing market segmentation.

Activities: Group activities to identify and segment target markets.

Week 2: Advertising and Public Relations


Lesson Note: Importance of advertising, types of ads, and principles of public relations.

Activities: Creating an advertising campaign and practicing public relations scenarios.

Week 3: Product Life Cycle


Lesson Note: Stages of the product life cycle and marketing strategies for each stage.

Activities: Analyzing real-life examples of products in different life cycle stages.

Week 4: Pricing Strategies


Lesson Note: Various pricing strategies and their impact on consumer behavior.

Activities: Pricing simulation exercises and case studies.

Week 5: Retail Marketing


Lesson Note: Importance of retail marketing, store layout, and customer experience.

Activities: Designing an effective retail marketing plan for a given scenario.

Week 6: E-commerce and Online Retail


Lesson Note: Overview of e-commerce, online retail trends, and challenges.

Activities: Researching successful e-commerce businesses and discussing challenges.

Week 7: Marketing Analytics


Lesson Note: Introduction to marketing analytics tools and data-driven decision-making.

Activities: Analyzing marketing data sets and drawing insights.

Week 8: Customer Relationship Management (CRM)


Lesson Note: Building and maintaining strong customer relationships.

Activities: Role-playing CRM scenarios and developing customer loyalty programs.

Week 9: Green Marketing


Lesson Note: Sustainable and environmentally friendly marketing practices.

Activities: Designing a green marketing campaign for a product.

Week 10: Marketing in Emerging Markets


Lesson Note: Strategies for marketing in developing and emerging markets.

Activities: Case studies on successful marketing in emerging economies.

Week 11: Revision Week


Lesson Note: Review of key concepts and topics covered.

Activities: Quiz, group discussions, and clarification of doubts.

Week 12: Examination Week


Lesson Note: Final assessment based on the term’s content.

Activities: Written examination and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap of the term’s learning and preparation for the next term.

Activities: Reflection on the term, goal setting for the next term.

Sponsored Links

Leave a Reply

Back to top button