SS2 Third Term Marketing Lesson Note and Scheme of Work
SS2 Third Term Marketing Lesson Note and Scheme of Work
SS2 Third Term Marketing Lesson Note and Scheme of Work
Week 1: Viral Marketing and Social Media Trends
Lesson Note: Harnessing the power of viral marketing and staying updated on social media trends.
Activities: Creating viral marketing campaigns and discussing the latest social media trends.
Week 2: Cross-Cultural Marketing
Lesson Note: Navigating cultural differences in marketing strategies.
Activities: Analyzing cross-cultural marketing successes and failures.
Week 3: Marketing Metrics and Key Performance Indicators (KPIs)
Lesson Note: Identifying and measuring key marketing metrics and KPIs.
Activities: Setting up a marketing dashboard and interpreting metrics.
Week 4: Influencer Marketing
Lesson Note: Leveraging influencers for marketing purposes.
Activities: Identifying and reaching out to potential influencers for a hypothetical campaign.
Week 5: Crisis Management in Marketing
Lesson Note: Preparing for and handling marketing crises.
Activities: Simulating crisis scenarios and developing crisis management plans.
Week 6: Guerrilla Marketing
Lesson Note: Creative and unconventional marketing tactics for maximum impact.
Activities: Designing guerrilla marketing campaigns and analyzing historical examples.
Week 7: Marketing Automation
Lesson Note: Implementing marketing automation tools for efficiency.
Activities: Hands-on experience with marketing automation software.
Week 8: Legal and Regulatory Aspects of Marketing
Lesson Note: Understanding the legal and regulatory framework in marketing.
Activities: Group discussions on ethical and legal considerations in marketing.
Week 9: Customer Feedback and Satisfaction
Lesson Note: Importance of customer feedback and strategies for ensuring customer satisfaction.
Activities: Conducting customer satisfaction surveys and implementing feedback.
Week 10: Mobile Marketing
Lesson Note: Reaching consumers through mobile devices and apps.
Activities: Creating mobile marketing campaigns and analyzing their effectiveness.
Week 11: Revision Week
Lesson Note: Review of key concepts and topics covered.
Activities: Quiz, group discussions, and clarification of doubts.
Week 12: Examination Week
Lesson Note: Final assessment based on the term’s content.
Activities: Written examination and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap of the term’s learning and preparation for the next academic year.
Activities: Reflection on the entire year, goal setting for the next academic year.