Secondary School Lesson Notes and Scheme of Work

SS2 Third Term Marketing Lesson Note and Scheme of Work

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SS2 Third Term Marketing Lesson Note and Scheme of Work


SS2 Third Term Marketing Lesson Note and Scheme of Work


Week 1: Viral Marketing and Social Media Trends


Lesson Note: Harnessing the power of viral marketing and staying updated on social media trends.

Activities: Creating viral marketing campaigns and discussing the latest social media trends.

Week 2: Cross-Cultural Marketing


Lesson Note: Navigating cultural differences in marketing strategies.

Activities: Analyzing cross-cultural marketing successes and failures.

Week 3: Marketing Metrics and Key Performance Indicators (KPIs)


Lesson Note: Identifying and measuring key marketing metrics and KPIs.

Activities: Setting up a marketing dashboard and interpreting metrics.

Week 4: Influencer Marketing


Lesson Note: Leveraging influencers for marketing purposes.

Activities: Identifying and reaching out to potential influencers for a hypothetical campaign.

Week 5: Crisis Management in Marketing


Lesson Note: Preparing for and handling marketing crises.

Activities: Simulating crisis scenarios and developing crisis management plans.

Week 6: Guerrilla Marketing


Lesson Note: Creative and unconventional marketing tactics for maximum impact.

Activities: Designing guerrilla marketing campaigns and analyzing historical examples.

Week 7: Marketing Automation


Lesson Note: Implementing marketing automation tools for efficiency.

Activities: Hands-on experience with marketing automation software.

Week 8: Legal and Regulatory Aspects of Marketing


Lesson Note: Understanding the legal and regulatory framework in marketing.

Activities: Group discussions on ethical and legal considerations in marketing.

Week 9: Customer Feedback and Satisfaction


Lesson Note: Importance of customer feedback and strategies for ensuring customer satisfaction.

Activities: Conducting customer satisfaction surveys and implementing feedback.

Week 10: Mobile Marketing


Lesson Note: Reaching consumers through mobile devices and apps.

Activities: Creating mobile marketing campaigns and analyzing their effectiveness.

Week 11: Revision Week


Lesson Note: Review of key concepts and topics covered.

Activities: Quiz, group discussions, and clarification of doubts.

Week 12: Examination Week


Lesson Note: Final assessment based on the term’s content.

Activities: Written examination and practical assessments.

Week 13: School Dismissal Week


Lesson Note: Recap of the term’s learning and preparation for the next academic year.

Activities: Reflection on the entire year, goal setting for the next academic year.

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