SS3 Second Term Marketing Lesson Note and Scheme of Work

Week 1-3: Market Segmentation and Targeting

Lesson Note: Introduce the importance of market segmentation and targeting in marketing strategies.

Scheme of Work: Cover topics such as demographic, psychographic, and behavioral segmentation. Discuss targeting strategies based on segmentation.

Activities: Conduct a group project where students develop a marketing plan for a specific market segment.

Week 4-6: Marketing Mix (4Ps) and Extended Marketing Mix (7Ps)

Lesson Note: Explore the elements of the marketing mix and their impact on product positioning.

Scheme of Work: Cover the 4Ps (Product, Price, Place, Promotion) and introduce the 7Ps with an emphasis on People, Process, and Physical Evidence.

Activities: Analyze and critique marketing campaigns, considering how the marketing mix elements are implemented.

Week 7-9: Marketing Research and Data Analysis

Lesson Note: Discuss the role of marketing research in decision-making and the methods used in collecting and analyzing data.

Scheme of Work: Cover research design, data collection methods, and data analysis techniques.

Activities: Conduct a small-scale research project within the class, presenting findings and insights.

Week 10: Digital Marketing and E-Commerce

Lesson Note: Explore the growing importance of digital marketing and its impact on traditional marketing strategies.

Scheme of Work: Discuss e-commerce, social media marketing, and the integration of digital platforms in marketing campaigns.

Activities: Assign students to analyze and present case studies on successful digital marketing campaigns.

Week 11: Revision Week

Lesson Note: Review key concepts covered in the second term.

Scheme of Work: Provide comprehensive revision materials and practice questions.

Activities: Organize group discussions, review sessions, and a mock exam to assess understanding.

Week 12: Examination Week

Lesson Note: Administer the end-of-term examination.

Scheme of Work: Allocate time for a written examination based on the topics covered.

Activities: Monitor and invigilate the examination process.

Week 13: School Dismissal Week

Lesson Note: Summarize key takeaways from the term and discuss potential career paths in marketing.

Scheme of Work: Provide a brief overview of what students can expect in the next academic session.

Activities: Organize a short presentation or group project reflecting on the term’s learnings and future applications in the field of marketing.