SS1 First Term Marketing Lesson Note and Scheme of Work
SS1 First Term Marketing Lesson Note and Scheme of Work
SS1 First Term Marketing Lesson Note and Scheme of Work:
Week 1-3: Introduction to Marketing
Lesson Note: Basic concepts of marketing, definition, and importance.
Activities: Group discussions on real-life examples of marketing.
Week 4-6: Marketing Mix – 4 Ps
Lesson Note: Detailed study of Product, Price, Place, and Promotion.
Activities: Role-play scenarios for applying the marketing mix in different contexts.
Week 7-8: Market Research and Consumer Behavior
Lesson Note: Understanding the significance of market research and analyzing consumer behavior.
Activities: Conducting small-scale surveys and analyzing case studies.
Week 9-10: Advertising and Sales Promotion
Lesson Note: Exploring various advertising methods and sales promotion techniques.
Activities: Creating mock advertising campaigns and evaluating their effectiveness.
Week 11: Revision Week
Lesson Note: Review of key concepts covered in previous weeks.
Activities: Group quizzes, revisiting case studies, and addressing any doubts.
Week 12: Examination Week
Lesson Note: Preparation for the end-of-term examination.
Activities: Practice tests, discussions on exam strategies, and clarifying doubts.
Week 13: School Dismissal Week
Lesson Note: Recap of the term’s learnings and farewell.
Activities: Group reflections on the term, feedback session, and distribution of certificates or rewards.