SS2 Second Term Marketing Lesson Note and Scheme of Work
SS2 Second Term Marketing Lesson Note and Scheme of Work
SS2 Second Term Marketing Lesson Note and Scheme of Work
Week 1: Market Segmentation
Lesson Note: Understanding and implementing market segmentation.
Activities: Group activities to identify and segment target markets.
Week 2: Advertising and Public Relations
Lesson Note: Importance of advertising, types of ads, and principles of public relations.
Activities: Creating an advertising campaign and practicing public relations scenarios.
Week 3: Product Life Cycle
Lesson Note: Stages of the product life cycle and marketing strategies for each stage.
Activities: Analyzing real-life examples of products in different life cycle stages.
Week 4: Pricing Strategies
Lesson Note: Various pricing strategies and their impact on consumer behavior.
Activities: Pricing simulation exercises and case studies.
Week 5: Retail Marketing
Lesson Note: Importance of retail marketing, store layout, and customer experience.
Activities: Designing an effective retail marketing plan for a given scenario.
Week 6: E-commerce and Online Retail
Lesson Note: Overview of e-commerce, online retail trends, and challenges.
Activities: Researching successful e-commerce businesses and discussing challenges.
Week 7: Marketing Analytics
Lesson Note: Introduction to marketing analytics tools and data-driven decision-making.
Activities: Analyzing marketing data sets and drawing insights.
Week 8: Customer Relationship Management (CRM)
Lesson Note: Building and maintaining strong customer relationships.
Activities: Role-playing CRM scenarios and developing customer loyalty programs.
Week 9: Green Marketing
Lesson Note: Sustainable and environmentally friendly marketing practices.
Activities: Designing a green marketing campaign for a product.
Week 10: Marketing in Emerging Markets
Lesson Note: Strategies for marketing in developing and emerging markets.
Activities: Case studies on successful marketing in emerging economies.
Week 11: Revision Week
Lesson Note: Review of key concepts and topics covered.
Activities: Quiz, group discussions, and clarification of doubts.
Week 12: Examination Week
Lesson Note: Final assessment based on the term’s content.
Activities: Written examination and practical assessments.
Week 13: School Dismissal Week
Lesson Note: Recap of the term’s learning and preparation for the next term.
Activities: Reflection on the term, goal setting for the next term.