SS3 First Term Marketing Lesson Note and Scheme of Work
SS3 First Term Marketing Lesson Note and Scheme of Work
SS3 First Term Marketing Lesson Note and Scheme of Work
Week 1-3: Introduction to Marketing
Lesson Note: Begin with an overview of marketing concepts, importance, and functions.
Scheme of Work: Cover topics like marketing definition, scope, and evolution. Engage students in discussions and case studies to illustrate marketing principles.
Activities: Group discussions on real-world marketing examples, role-playing scenarios, and a brief quiz.
Week 4-6: Understanding the Marketing Environment
Lesson Note: Dive into the marketing environment, including internal and external factors.
Scheme of Work: Explore topics such as micro and macro environments, PESTLE analysis, and SWOT analysis.
Activities: Conduct an environmental analysis project, where students identify and analyze factors affecting a chosen company.
Week 7-9: Consumer Behavior
Lesson Note: Focus on understanding consumer behavior and its impact on marketing strategies.
Scheme of Work: Cover topics like motivation, perception, attitudes, and decision-making process.
Activities: Conduct surveys or interviews to analyze consumer behavior in specific market segments, and present findings.
Week 10: Product and Brand Management
Lesson Note: Explore the concepts of product development, branding, and product life cycle.
Scheme of Work: Discuss the importance of branding, strategies for product differentiation, and managing product portfolios.
Activities: Analyze and present case studies of successful product launches and branding strategies.
Week 11: Revision Week
Lesson Note: Review key concepts covered in previous weeks.
Scheme of Work: Provide comprehensive revision materials and practice questions.
Activities: Organize group discussions, review sessions, and a mock exam to assess understanding.
Week 12: Examination Week
Lesson Note: Administer the end-of-term examination.
Scheme of Work: Allocate time for a written examination based on the topics covered.
Activities: Monitor and invigilate the examination process.
Week 13: School Dismissal Week
Lesson Note: Summarize key takeaways from the term and discuss future marketing topics.
Scheme of Work: Provide a brief overview of what students can expect in the next term.
Activities: Organize a short presentation or group project reflecting on the term’s learnings.