Marketing Neco Past Questions And Answers (Objective and Theory)

Here they are;

Multiple Choice Questions

Section A: Marketing Mix and Strategies (1-10)

Which element of the marketing mix focuses on the methods and activities used to convey a product’s value to customers?

A) Product

B) Price

C) Place

D) Promotion

Answer: D) Promotion

What does the term “Market Share” represent in marketing?

A) Profit percentage

B) Company expenses

C) Percentage of total industry sales

D) Production capacity

Answer: C) Percentage of total industry sales

In the context of international marketing, what does ‘adaptation’ refer to?

A) Standardizing products for global markets

B) Modifying products for local markets

C) Creating new products

D) Exporting products without changes

Answer: B) Modifying products for local markets

What role does the ‘Place’ element play in the marketing mix?

A) Determining product features

B) Setting the right price

C) Deciding where and how products will be available to customers

D) Promoting the product through advertising

Answer: C) Deciding where and how products will be available to customers

What is the purpose of a product’s ‘Unique Selling Proposition’ (USP)?

A) Identifying target market

B) Differentiating from competitors

C) Setting the price

D) Reducing production costs

Answer: B) Differentiating from competitors

In the context of the product life cycle, which stage is characterized by rapid sales growth and high profits?

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: B) Growth

What is the significance of a ‘Distribution Channel’ in marketing?

A) Managing finances

B) Communicating with customers

C) Facilitating the movement of products from producer to consumer

D) Analyzing market trends

Answer: C) Facilitating the movement of products from producer to consumer

Which pricing strategy involves setting prices based on the perceived value of the product to the customer?

A) Cost-plus pricing

B) Value-based pricing

C) Skimming pricing

D) Penetration pricing

Answer: B) Value-based pricing

What is ‘Brand Equity’ in marketing?

A) The financial value of a brand

B) The strength of a brand in the market

C) The emotional connection consumers have with a brand

D) The lifespan of a brand

Answer: C) The emotional connection consumers have with a brand

Define ‘Market Positioning’ and explain its importance in marketing strategy.

Section B: Consumer Behavior and Market Research (11-20)

Discuss the factors influencing consumer buying behavior.

Explain the concept of ‘Perceived Risk’ in consumer decision-making.

What is the purpose of conducting a SWOT analysis in market research?

Differentiate between primary and secondary market research methods, providing examples of each.