SS1 Third Term Marketing Past Questions And Answers

Here they are;

Question: What is the primary purpose of a marketing strategy?

A) Increasing production costs

B) Maximizing employee satisfaction

C) Achieving organizational goals through coordinated activities

D) Lowering promotional expenses

Answer: C) Achieving organizational goals through coordinated activities

Question: In the context of the marketing mix, what does the ‘Place’ element refer to?

A) Product packaging

B) Distribution and availability of the product

C) Promotional activities

D) Pricing strategies

Answer: B) Distribution and availability of the product

Question: What is the significance of market positioning in marketing?

A) Reducing competition

B) Creating a distinct image for a product in the minds of consumers

C) Increasing production efficiency

D) Lowering product quality

Answer: B) Creating a distinct image for a product in the minds of consumers

Question: Which of the following is an example of a demographic factor in market segmentation?

A) Lifestyle

B) Personality

C) Gender

D) Psychographics

Answer: C) Gender

Question: How does the concept of branding contribute to customer loyalty?

A) By reducing product variety

B) By creating trust and recognition

C) By lowering prices

D) By limiting promotional activities

Answer: B) By creating trust and recognition

Question: What is the purpose of a mission statement in marketing?

A) To set financial goals

B) To communicate the organization’s core purpose and values

C) To reduce production costs

D) To outline marketing activities

Answer: B) To communicate the organization’s core purpose and values

Question: Which environmental factor might impact a company’s marketing strategy?

A) Employee satisfaction

B) Technological advancements

C) Product packaging

D) Internal communication

Answer: B) Technological advancements

Question: What role does customer feedback play in marketing?

A) Increasing production costs

B) Improving product quality

C) Reducing brand visibility

D) Lowering promotional expenses

Answer: B) Improving product quality

Question: In marketing, what is the purpose of guerrilla marketing?

A) To increase production efficiency

B) To confuse competitors

C) To achieve maximum impact with minimal resources

D) To reduce customer satisfaction

Answer: C) To achieve maximum impact with minimal resources

Question: What is the significance of customer relationship management (CRM) software in marketing?

A) Reducing promotional activities

B) Managing and analyzing customer interactions and data

C) Lowering distribution costs

D) Increasing employee turnover

Answer: B) Managing and analyzing customer interactions and data