SS1 Second Term Marketing Past Questions And Answers

Marketing questions for SS1 students:

Question: What is the purpose of a marketing mix?

A) To set financial goals

B) To outline marketing activities

C) To manufacture products

D) To hire employees

Answer: B) To outline marketing activities

Question: In marketing, what does the term “target audience” refer to?

A) The total population of a country

B) Specific group of potential customers for a product

C) The number of products sold in a month

D) The cost of advertising

Answer: B) Specific group of potential customers for a product

Question: What is the purpose of market research in marketing?

A) To increase production costs

B) To identify and analyze market opportunities and challenges

C) To reduce competition

D) To set promotional prices

Answer: B) To identify and analyze market opportunities and challenges

Question: Which promotional mix element involves direct communication with potential customers?

A) Advertising

B) Personal selling

C) Public relations

D) Sales promotion

Answer: B) Personal selling

Question: What is the role of social media in modern marketing?

A) Increasing production costs

B) Reducing customer engagement

C) Providing a platform for direct communication with customers

D) Decreasing brand visibility

Answer: C) Providing a platform for direct communication with customers

Question: What does the acronym CRM stand for in marketing?

A) Customer Relationship Management

B) Cost Reduction Mechanism

C) Competitive Revenue Model

D) Creative Resource Management

Answer: A) Customer Relationship Management

Question: Which stage of the buying process involves a customer evaluating different brands and products?

A) Awareness

B) Consideration

C) Purchase

D) Post-purchase evaluation

Answer: B) Consideration

Question: What is the purpose of a call-to-action (CTA) in marketing?

A) To confuse customers

B) To build brand recognition

C) To encourage immediate response or purchase

D) To increase production costs

Answer: C) To encourage immediate response or purchase

Question: Which factor is considered in the demographic segmentation of a target market?

A) Lifestyle

B) Personality

C) Age

D) Social class

Answer: C) Age

Question: What is the concept of the marketing funnel?

A) A tool for reducing production costs

B) The process of creating new products

C) A model representing the stages a customer goes through in the buying process

D) A method for hiring marketing professionals

Answer: C) A model representing the stages a customer goes through in the buying process