SS1 Second Term Marketing Lesson Note and Scheme of Work

Second Term:

Week 1-3: Market Segmentation and Targeting

Lesson Note: Understanding market segmentation and how to identify and target specific market segments.

Activities: Group projects on creating a marketing plan for a specific target audience.

Week 4-6: Branding and Packaging

Lesson Note: Exploring the importance of branding and effective packaging in marketing.

Activities: Designing and presenting a mock brand with a focus on packaging.

Week 7-8: Distribution Channels

Lesson Note: Studying various distribution channels and their impact on reaching the target market.

Activities: Role-play activities simulating distribution scenarios.

Week 9-10: Digital Marketing

Lesson Note: Introduction to digital marketing strategies and tools.

Activities: Creating and analyzing digital marketing campaigns, exploring social media platforms.

Week 11: Revision Week

Lesson Note: Review of key concepts from the second term.

Activities: Interactive quizzes, revisiting major projects, and addressing any remaining questions.

Week 12: Examination Week

Lesson Note: Final preparations for the end-of-term examination.

Activities: Mock exams, revision sessions, and last-minute clarifications.

Week 13: School Dismissal Week

Lesson Note: Term review and preparation for the next term.

Activities: Student reflections, feedback sessions, and setting expectations for the upcoming term.