SS1 First Term Marketing Past Questions And Answers

For students studying SS1 (Senior Secondary 1), understanding the fundamentals of marketing is crucial. To reinforce their knowledge, here are 20 marketing questions designed to test their comprehension and critical thinking skills. Each question is accompanied by multiple-choice options, with the correct answers provided for further learning.

Question: What is the primary purpose of marketing?

A) Maximizing profits

B) Creating customer satisfaction

C) Employee motivation

D) Cost reduction

Answer: B) Creating customer satisfaction

Question: Which of the following is not a component of the marketing mix?

A) Product

B) Price

C) Promotion

D) Production

Answer: D) Production

Question: What is the key role of market segmentation in marketing?

A) Reducing competition

B) Targeting specific customer groups

C) Increasing production costs

D) Standardizing products

Answer: B) Targeting specific customer groups

Question: In the SWOT analysis, what does the ‘T’ stand for?

A) Trends

B) Threats

C) Targets

D) Techniques

Answer: B) Threats

Question: Which of the following is an example of indirect marketing?

A) Social media advertising

B) Word of mouth

C) Television commercials

D) Product packaging

Answer: B) Word of mouth

Question: What is the purpose of a marketing plan?

A) To identify competitors

B) To set financial goals

C) To outline marketing activities

D) To hire employees

Answer: C) To outline marketing activities

Question: Which stage of the product life cycle focuses on promotional efforts to build awareness?

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: A) Introduction

Question: What is the significance of a Unique Selling Proposition (USP) in marketing?

A) Increasing production costs

B) Differentiating a product from competitors

C) Reducing customer satisfaction

D) Lowering prices

Answer: B) Differentiating a product from competitors

Question: Which pricing strategy involves setting a low initial price to capture market share quickly?

A) Skimming pricing

B) Penetration pricing

C) Competitive pricing

D) Premium pricing

Answer: B) Penetration pricing

Question: What role does branding play in marketing?

A) Reducing customer loyalty

B) Creating product confusion

C) Building brand recognition and trust

D) Lowering production costs

Answer: C) Building brand recognition and trust